[photo by Alfred Cheng/Reuters | image source]
IHT further states, "The fire was burning from the ground floor to the top floor, the flames reflecting in the glass facade of the main CCTV tower next to the hotel and cultural center. ... Flames were spotted around 9:30 p.m., and within 20 minutes the fire had spread throughout the building. ... The main CCTV tower appeared to be untouched by the fire."
(Thanks to Gareth for the heads up!)